Thoughts
about the project

Ride on!

This wasn’t a huge project by any means, but I really enjoyed working on it. It lined up perfectly with the kind of visual values I’m drawn to—clean design, less is more, clarity, simplicity, minimalism. I was given some photos to use, and from there, it was totally up to me how to handle
the layout. The only thing I kept in mind was that it should match the premium vibe of the bike—and that the booklet itself should feel just
as high-end and refined.