My responsibilities included,
Creatvice concept for the design | Character design | Printing preparation
Thoughts
about the campaign
What to do with a tomato in a campaign? Look at here!
It was a Slovakian billboard campaign back in 2018 for the Vidám paradicsom brand, which I really liked because I got to use my drawing skills (on paper!) to create these huge billboards. I was pleased with the outcome of the project, because we could kept these little doodles when we digitalized them, and kept the playfulness of the concept.
It was fun to create little stories, and scenes around a tomato.
The logo and the brand was given,
so I had to find a visual style to match with
the branding, and still give it a little twist
which will reflect on our concept.
