My responsibilites included,
Creative concept | KV design | Social Communication
Thoughts
about the campaign
Ice Ice baby!
At the beginning of 2023, Hell Ice Coffee sought a fresh and creative approach, so the task was clear. I remember the countless meetings we had—it was a tough cookie to crack. One day, after hours of brainstorming, my brain was fried, and I had a wild idea. I said, “It would be funny if the ice cubes were people, just chilling, swimming in the coffee.” And that’s how the concept was born. It grew bigger and bigger, eventually evolving into a detailed campaign with many activities.
The Icemen took over the social media platforms and brought coolness into
the brand!
We collaborated with a production team to create
these Iceman characters in 3D. My role was to design environments for them (such as at home, or at the skatepark) and give them unique personalities.
We had countless of social post with them.
