Thoughts
about the campaign

And what’s your favourite constellation?

It was a smaller digital campaign for McDonald’s, but I loved it. The task was simple: create an Advent Calendar for customers in the app, with surprises (McDonald’s products) represented as constellations. Each day, you click on a number, and it transforms into an item, like a Big Mac. I enjoyed this campaign because I got to use my crafting skills to design the constellations based on the products and create a striking key visual. We even had OOH ads where the constellations were lit up with LED lights.