My responsibilites included,
Creative concept for the campaign | KV development and photoshoot | TVC development | Activities online/offline
Thoughts
about the
campaign
Goaaaal! Let’s go!
This campaign was a huge opportunity to show the strength of cheering together. A purpose which overcome differences between
you and me, us. A very complex and detailed campaign with a lot of activities (online and offline) , with a world record long scarf, with
a cool comic book, and a catchy TVC.
TVC
TVC about the universal truth, that Hungarians have different opinions on so many things,
but cheering for the national football team is such a thing that brings them together.
Comic
Campaign extension for retail.
The branded comic book was one of the extensions of Telenor’s ATL campaign for the summer sports season, which aimed to get consumers the main message of the campaign in an unusual and eye-catching form.
Cheering unites us
Extension of the Eurocup campaign:
online activation to create the world’s longest fan scarf together.
