My responsibilites included,
Creative concept | Logo design | Branding
Thoughts
about the campaign
Nothing special, just your daily sexist crossword puzzle!
Did you noticed, that even in 2022, almost all the crossword puzzles contains sexist “jokes” and the punchlines are on the women? Since decades, really. In this campaign we try to solve this problem and show the editors that they should (and could!) do it better, without these hurtful jokes and illustrations. We released a print on Woman’s Day with a hidden twist reflecting the problem, but that was just a start!
Just a few examples
from the local papers:
And our print
with a hidden twist:
On Woman’s Day we released a print with a crossword which seemingly celebrating women with all the famous achievements of women, but the final answer, the punchline is a sexist “joke” in contrast with all the great things. It’s upsetting, dissapointing and even make you angry, and it should be.
A microsite, where you can help
the cause and leave a message
to be part of the change!
rajtadcsattan.hu - Come and write an opinion!
All in all,
It was (it is) a very strong campaign, in my opinion with a heavy topic which should be solved in time!
