Say what, now?

I think this was one of my favorite campaigns that I worked on. We had to create an image campaign for one of the top job placement companies in the recruitment sector, called WHC. The task was to create a campaign that could stand out from the media noise with a unique, funny, yet easy-to-understand tone. The main idea was to use the "slang" of blue- and white-collar workers, which they use in their workplaces and that only they can fully understand—making it something they can resonate with. I think it turned out great, and the campaign was a big success!