It will be fun, just BEAR with me! (sorry)

So, this campaign had a lot of potential. Our main task was to bring the brand closer to the customers and resonate with them. We wanted to create an impactful campaign and package design through an innovative solution
that would be more noticeable in stores and fun for the customers. In our campaign, the Bear sent messages to the customers (mostly children), but with a little twist: with the help of AR technology, we could create a 3D Bear that would talk when you pointed your phone at one of the packages.
Ah, you know what, just check out the case study below!