Thoughts
about the campaign

Do you know that feeling when you reach
for toilet paper and there’s none left? Exactly!

We developed an image campaign for ROSSMANN to reposition the brand in the Hungarian market. Our goal was to ensure that people—housewives, mothers, young women, and even men—feel welcomed and cared for. In our funny TVC,
we dramatized all these little situations… which aren’t as small as they seem.
But don't worry, ROSSMANN will always be there for you, no matter what